by Roy M. Spence Jr., Haley Rushing · Portfolio · tapa dura · ISBN 9781591842415
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«It's Not What You Sell, It's What You Stand For» is the business essay by Roy M. Spence Jr. and Haley Rushing, published by Portfolio in hardback.
It argues that organizations succeed when they define a purpose that goes beyond making money. Using cases such as Southwest Airlines and Walmart, it explains how to discover, communicate, and apply it to strategy, leadership, and marketing, and raises questions about the difference one wants to make, the role of employees, and the relationship with customers.
Original English edition of 336 pages, published by Portfolio in 2009; ISBN: 9781591842415.
Aimed at executives, entrepreneurs, and marketing professionals interested in corporate purpose and organizational leadership.
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