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Investigación de mercados
by Fernando García Lahiguera · Edic. Deusto. · tapa dura · 309 pages
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Pages: 309 pagesAuthor: Fernando García LahigueraPublisher: Edic. Deusto.Format: tapa duraLanguage: es-ESRelease date: 1/1/1975ISBN: ISBN 9788423400775
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Synopsis of Investigación de mercados
Este libro, titulado 'Investigación de Mercados', es una obra de Fernando García Lahiguera publicada por Deusto en 1975. Con 309 páginas, el libro aborda el análisis de mercado, las fuentes estadísticas y los métodos para la obtención de datos, incluyendo el diseño de cuestionarios y la empresa muestraria. Se presenta en tapa dura, ofreciendo una visión detallada y estructurada sobre la investigación de mercados.
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