by Donald A. Ball, Wendell H. McCulloch, Jr. · Irwin Professional Publishing · tapa dura · ISBN 9780256166019
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«International Business: The Challenge of Global Competition» is the international business textbook by Donald A. Ball and Wendell H. McCulloch, in hardback.
Reference textbook examining the nature of the international firm and the three environments in which those working in cross-border business operate. Includes three case studies on the challenges of international marketing and mini-cases at the end of each chapter, with an edition revised in light of world events.
6th edition, published in 1996. Includes bibliographical references, indexes, colour maps on the endpapers and an inserted fold-out map.
University textbook aimed at students of business, economics and international trade.
