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by Peter Ferdinand Drucker · Louisiana State University Press · tapa blanda · 277 pages
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Este libro de Peter Drucker presenta la innovación y el emprendimiento como una disciplina sistemática y con propósito, analizando los desafíos y oportunidades de la nueva economía emprendedora. Ofrece una guía práctica para empresas establecidas, instituciones de servicio público y nuevas iniciativas sobre cómo tener éxito en el mercado actual. 'Innovation and Entrepreneurship' es una obra esencial para cualquier persona interesada en comprender y aplicar los principios de la innovación en el mundo empresarial. Drucker proporciona un análisis profundo y perspicaz, respaldado por su vasta experiencia y conocimiento en el campo de la gestión y la economía.
Peter Ferdinand Drucker was an Austrian American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of modern management theory. He was also a leader in the development of management education, and contributed to the popularization of the concepts known as management by objectives and self-control, and he has been described as "the champion of management as a serious discipline".
