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by Peter Ferdinand Drucker · Norma · tapa blanda · 316 pages
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Esta obra fundamental de Peter Drucker explora la práctica y los principios de la innovación y el emprendimiento. El autor analiza cómo la innovación puede ser gestionada de manera sistemática y cómo las empresas pueden desarrollar estrategias para convertir los cambios en oportunidades de negocio, estableciendo las bases para el espíritu empresarial moderno.
Peter Ferdinand Drucker was an Austrian American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of modern management theory. He was also a leader in the development of management education, and contributed to the popularization of the concepts known as management by objectives and self-control, and he has been described as "the champion of management as a serious discipline".
