by Peter Ferdinand Drucker · Norma · tapa blanda · ISBN 9789580413974
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«La innovación y el empresariado innovador» is the management essay by Peter Ferdinand Drucker, published by Norma in paperback (316 pages, in Spanish).
Peter Drucker starts from the idea that innovating is a practice with principles: organizations can approach it as a methodical discipline, not as an occasional spark. Thus, he analyzes how changes in the environment become business opportunities and how the entrepreneurial spirit is built.
Subtitled «La práctica y los principios», the work was published in 1985 and belongs to the business and economics category.
For managers, entrepreneurs, and administration students interested in innovation and business management.
Peter Ferdinand Drucker was an Austrian American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of modern management theory. He was also a leader in the development of management education, and contributed to the popularization of the concepts known as management by objectives and self-control, and he has been described as "the champion of management as a serious discipline".
