by Antonio Foglio · Franco Angeli · tapa blanda · ISBN 9788820424213
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Il marketing agroalimentare. Mercato e strategie di commercializzazione» is Antonio Foglio's agro-food marketing manual, in paperback.
This book examines how the agro-food market works and the marketing strategies applicable to agricultural and food products. It covers commercial management, sector competitiveness and consumer behaviour, with a practical approach applied to marketing in the sector.
Work published by Franco Angeli in 1993; this edition is the fifth in the Azienda moderna collection (no. 184), with 416 pages and text in Italian.
Aimed at professionals in the agro-food sector, students of agricultural economics and people involved in commercial management or marketing.
