by Dave Rochlin · Thomson South-Western · tapa dura · ISBN 9780324261288
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In this fascinating book, e-business expert Dave Rochlin dispels many of the myths surrounding technology and innovation, and outlines the primary factors that determine why some firms thrive while others flop in adopting or introducing new technology. Drawing from his exhaustive research as well as his personal experiences as consultant, executive, and educator, Rochlin offers practical advice to give readers a thorough understanding of the complex high-tech environment. He also provides numerous examples from other prominent experts in the field, enabling readers to learn from the mistakes and successes of those who have blazed the high-tech trail before them. Offering a holistic view of innovation, technology, and competitive strategy, this unique book blends contemporary and classical research theory, a historical perspective, and the current best practices from industry.
