by William A. Sahlman · Harvard Business Review Press · tapa blanda · ISBN 9781422121429
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«How to Write a Great Business Plan» is the business essay by William A. Sahlman published by Harvard Business Review Press in paperback (72 pages).
Against the plan laden with financial projections, William A. Sahlman proposes evaluating the four factors that truly matter to investors: the people, the opportunity, the context (regulation, interest rates, demographics) and the relationship between risk and reward. The goal is to increase the chances of success of a new venture.
It belongs to the Harvard Business Review Classics collection, which brings together influential articles from the magazine. Published in 2008; text in English.
For entrepreneurs, managers and business students looking to structure a business plan aimed at investors.
