by Matt Lindsay, Xavier Van Leeuwe, Matthijs Van De Peppel · Advantage Media Group · tapa dura · ISBN 9781599326498
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«How to Succeed in the Relationship Economy» is the business essay by Matt Lindsay, Xavier Van Leeuwe and Matthijs Van De Peppel in hardback (208 pages).
In a changing market, a good product is not enough: you need to connect data and customer experience. With examples from large and small companies, it explains how to use big data with common sense to understand real needs, adjust prices and build customer loyalty without losing profitability, and orient culture towards human relationships.
Published by Advantage Media Group on 24 April 2017, in English; category Business and Economics.
For executives, marketing professionals and sales team leaders interested in data-driven customer management.
