by Nir Eyal · Portfolio Penguin · tapa dura · ISBN 9780241184837
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Discover how to create products that hook your users with 'Hooked: How to Build Habit-Forming Products' by Nir Eyal. This book introduces you to the Hook Model, a four-step process that companies use to build customer habits. Learn to design products that users can't put down, fostering repeated use without relying on costly advertising. Ideal for product managers, designers, marketers, and entrepreneurs looking to understand and apply the keys to consumer behavior.
