Harvard Trends - 45 Tendências de Gestão

Synopsis of Harvard Trends - 45 Tendências de Gestão

«Harvard Trends - 45 Tendências de Gestão» is the management essay by Pedro Barbosa, published by Vida Económica in paperback (322 pages, in Portuguese).

A compilation of 45 management trends written in an accessible style, with short texts designed for quick reading. The thematic core focuses on people management, marketing and innovation, and expands with new areas such as applications and social networks, with analyses on effectiveness and positioning on Facebook, Twitter and LinkedIn.

The cover indicates the «2013 Edition». The trend identification model was approved as an International Model by the universities of Paris and Venice.

For professionals, entrepreneurs, students and any reader interested in management, marketing and innovation.