by Ignacio Temiño Aguirre · ESIC Editorial · tapa dura · ISBN 9788473568807
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This book offers a detailed view of the Inditex Group, a successful management model in the textile sector. It focuses on the Zara brand and its global impact, analyzing the economic and management evolution of the group during the years 2007-2011. The text explores Inditex's business strategy, its logistics, distribution, manufacturing and design, highlighting its ability to reduce production and delivery times. In addition, it examines the role of technology in process management and the group's competitive advantage.
