by Olivier Andrieu, Olivier Duffez · Editions Micro Application · tapa blanda · ISBN 9782742936540
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«Google: Trucs de pros» is the technical guide by Olivier Andrieu and Olivier Duffez, published by Editions Micro Application in paperback (420 pages, in French).
Practical guide to the Google search engine: it explains the syntax of advanced searches, interface customisation and news and image search. It focuses on the relevance algorithm, web page optimisation and search engine positioning, including dynamic sites. It reviews the toolbar, lesser-known features, advertising with AdWords and AdSense, and application development with the Google API.
First edition, published on 21 September 2004. Part of the Dossier collection from Editions Micro Application.
Useful for those wishing to improve their use of Google and for professionals in web positioning and search engine advertising.
