by Iñaki Gorostiza, Asier Barainca · ISBN 9788480190572
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«Google Tag Manager. Mide y vencerás» is the guide to Google Tag Manager by Iñaki Gorostiza and Asier Barainca, published by Paidotribo in Spanish.
An accessible guide to Google Tag Manager written by Iñaki Gorostiza and Asier Barainca, with a foreword by Simo Ahava. The subtitle «Mide y vencerás» sums up the premise: learn how to use Google Tag Manager to measure digital performance and optimise marketing and web analytics strategies.
For digital marketing professionals, developers and analysts who want to make the most of Google Tag Manager in their web measurement projects.
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