by Iñaki Gorostiza, Asier Barainca · Social Business · tapa blanda · ISBN 9788415014683
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«Google Tag Manager: Mide y vencerás» is the guide by Iñaki Gorostiza and Asier Barainca, published by Social Business in paperback (in Spanish).
A practical guide to Google Tag Manager, the system for tag management on websites. Iñaki Gorostiza and Asier Barainca explain how to implement, measure and optimise data tracking in digital environments, so that marketing and web analytics professionals can make decisions based on reliable information. Includes a foreword by Simo Ahava.
Published in 2015, with a foreword by Simo Ahava.
Aimed at professionals in digital marketing and web analytics who need to measure and understand user behaviour on their websites.
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