by Iñaki Gorostiza, Asier Barainca · ISBN 9788479717032
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«Google Tag Manager: Mide y vencerás» is the technical manual by Iñaki Gorostiza and Asier Barainca, published by Social Business in Spanish (150 pages).
Practical guide to Google Tag Manager that explains how to use this tag management tool to measure user behaviour and optimise web analytics. Aimed at digital marketing, it enables professionals to understand and improve their measurement strategies.
Foreword by Simo Ahava.
Aimed at digital marketing and web analytics professionals seeking to optimise their measurement strategies.
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