by Iñaki Gorostiza, Asier Barainca · Social Business · tapa blanda · ISBN 9788415717997
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This book is an essential guide to mastering Google Tag Manager, the fundamental tool for website tag management. Written by Iñaki Gorostiza and Asier Barainca, with a foreword by Simo Ahava, the book provides a practical and detailed overview for digital marketing professionals and analysts looking to optimize data measurement and improve decision-making based on user behavior. Through its pages, the authors break down the platform's functionality, from basic concepts to advanced configurations, allowing readers to implement effective tracking strategies.
