by Iñaki Gorostiza, Asier Barainca · Tapa blanda · ISBN 9788489910287
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«Google Tag Manager» is the practical guide by Iñaki Gorostiza and Asier Barainca, published by Social Business in Spanish.
Practical guide that addresses the use of Google Tag Manager in web analytics: how to configure the tool to measure traffic and visitor interactions, interpret the data obtained and apply them to the optimisation of digital marketing strategies.
The book includes a foreword by Simo Ahava, a leading expert in digital analytics, and its content is aimed at the professional use of Google Tag Manager.
Recommended for digital marketing professionals, web analysts and project managers who need to measure and optimise the performance of their online channels.
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