by David Vise, Mark Malseed · EGEA · tapa blanda · ISBN 9788823831490
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«Google story. Cultura di impresa» is the essay by David Vise and Mark Malseed about Google, published by EGEA in paperback (320 pages, in Italian).
The work reconstructs the trajectory of Larry Page and Sergey Brin from their Stanford project to turning Google into the dominant search engine. It recounts the initial funding, corporate growth, the purchase of YouTube, competition with Microsoft, and the ethical dilemmas of its expansion, with the motto «Don't be evil» as a guiding thread.
Italian edition expanded and updated in 2007, with a preface by Roberto Vacca; original title: «The Google Story».
For those who follow the history of big tech companies, entrepreneurship, and business management.
