by Todd Hewlin, Scott A. Snyder · tapa dura · ISBN 9781119541875
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«Goliath's Revenge» is the business essay by Todd Hewlin and Scott A. Snyder, published by Wiley in hardback (288 pages, in English).
Practical guide for executives of established companies. Technologies such as artificial intelligence, robotics or the internet of things are changing the rules of competition; the book proposes, with cases like General Motors, NASA, Mastercard or Cisco, strategies to realign the business and regain market share.
Published on 12 February 2019, its full subtitle is «How Established Companies Turn the Tables on Digital Disruptors» and it falls into the business and economics category.
For executives, managers and leaders of established companies, and for entrepreneurs and innovators interested in digital transformation.
