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Getting Beyond Better: How Social Entrepreneurship Works
by Roger L. Martin, Sally Osberg · Harvard Business Review Press · tapa dura · 272 pages
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Pages: 272 pagesAuthor: Roger L. Martin, Sally OsbergPublisher: Harvard Business Review PressFormat: tapa duraLanguage: enRelease date: 6/10/2015ISBN: ISBN 9781633690684
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Synopsis of Getting Beyond Better: How Social Entrepreneurship Works
En este libro, Roger Martin y Sally Osberg argumentan que los emprendedores sociales son agentes de cambio que reconocen las necesidades de cambio en nuestra sociedad y avanzan en el progreso social transformando estos sistemas. Ofrecen un marco para entender cómo los emprendedores sociales exitosos producen un cambio transformador, dividiéndolo en cuatro etapas clave: entender el mundo, visualizar un futuro mejor, construir un modelo para el cambio y escalar la solución. Con ejemplos y lecciones aplicables, este libro ofrece un modelo práctico para generar nuevo valor en negocios, políticas y organizaciones civiles.
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About the author
Roger Martin
Roger L. Martin is the former dean of the Rotman School of Management at the University of Toronto from 1998 to 2013 and an author of several business books. Martin has expanded several important business concepts in use today, including integrative thinking. He has been recognized by several business publications as one of the field's most important thinkers.
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