by Bill Cates · McGraw-Hill Education · tapa blanda · ISBN 9780071417754
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«Get More Referrals Now!» is the sales and marketing manual by Bill Cates, published by McGraw-Hill Education in paperback (224 pages, in English).
Bill Cates proposes a referral-based sales system with four pillars: solid relationships, customer service, strategic alliances, and niche prospecting. The goal is to eliminate cold calls, get contacts to return calls, and turn every relationship into a commercial success story.
First edition published on 30 March 2004 by McGraw-Hill Education. ISBN 9780071417754.
For salespeople, advisors, and entrepreneurs who want to multiply their clients through recommendations and stop relying on cold calling.
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