by John McMillan · Oxford University Press · tapa dura · ISBN 9780195074307
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In this book, John McMillan explores how managers can apply game theory to make better business decisions. Adapted from the latest economic theory, the book provides insight into what really happens in negotiations. Using seven key questions, it helps executives eliminate distracting details from a situation. The author shows how to take creative risks to gain a strategic edge, illustrating game theory in action with practical examples such as setting executive incentives and organizing subcontractor networks. This book is a valuable tool for improving strategic thinking in business and in life.
professor of bioethics at University of Otago, New Zealand
