by José Luis Arceo Vacas · tapa blanda · ISBN 9788476653647
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«Fundamentos para la teoría y técnica de las relaciones públicas» is a public relations manual by José Luis Arceo Vacas (paperback, 136 pages).
The work presents the basic concepts of public relations: the theoretical framework of the discipline, functions within communication, and practical application techniques. It offers an introductory basis for understanding how public relations actions are planned and developed in the professional field.
It is part of the Communication and Public Relations collection.
Aimed at communication students and public relations professionals seeking an introduction to the discipline.
