by Mario Herreros Arconada · tapa blanda · ISBN 9788476654507
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This book, titled 'Theory and Technique of Electoral Propaganda: Advertising Forms', is a work by Mario Herreros Arconada that deeply explores the strategies and techniques used in electoral propaganda. Published in 1989 by Promociones y Publicaciones Universitarias, this 408-page book is part of the 'Communication and Public Relations Collection'. It is an essential reference for students and professionals interested in political communication and electoral campaigns.
