by María de Guadalupe Rico García, María Sacristán Navarro · ESIC Editorial · tapa blanda · ISBN 9788473568692
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«Fundamentos empresariales» is the business manual by María de Guadalupe Rico García and María Sacristán Navarro, published by ESIC Editorial in paperback.
Introductory business manual structured in ten topics: the company and its environment, management and strategy, organizational design, human resources, production, marketing, finance, business creation and family business. With examples, reflection questions, readings and exercises, it invites working on each topic individually or in groups.
First edition published in 2012, in Spanish, with 238 pages. The work belongs to the Libros profesionales de empresa collection.
Aimed at first-year university students in Business and Economics, as support for introductory business courses.
