by María de Guadalupe Rico García, María Sacristán Navarro · ESIC Editorial · tapa blanda · ISBN 9788411922128
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This third edition of 'Fundamentos empresariales' provides a comprehensive and practical view of business management, analyzing everything from the conception of a business idea to its operational development. Authors María de Guadalupe Rico García and María Sacristán Navarro integrate classic management fundamentals—such as finance, marketing, production, and human resources—with the Osterwalder and Pigneur business model, providing essential tools for value creation and the development of solid business plans.
