by Eduardo Pérez Gorostegui · Editorial Universitaria Ramón Areces · tapa blanda · ISBN 9788499611648
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This book offers an introductory review of the economic problems that arise in the company. It is an introduction to the subjects that form the central axis of the studies of Business Administration and Management. In general economics studies, this subject constitutes in many educational centers, the only one whose object of study is the practical operation of the production unit, that is, of the fundamental economic unit. In other studies in Engineering, Tourism, it is a basic business training subject since its graduates tend to develop professionally in various types of companies. An introduction is made to the functions of management, finance, production and marketing, without forgetting topics such as organizational behavior, human resources management, strategic management, risk analysis and the value of the company.
Tapa blanda
Tapa blanda
