by Douglas K. Smith, Robert C. Alexander · William Morrow & Co · tapa blanda · ISBN 9780688095116
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«Fumbling the Future» is the chronicle by Douglas K. Smith and Robert C. Alexander, published by William Morrow & Co in paperback (276 pages, in English).
It recounts how Xerox, through its PARC research center, created the Alto, the first fully integrated personal computer, six years before IBM launched its first PC. Due to management errors and limited vision, the company failed to commercialize its invention, and other companies, such as Apple and Tandy, capitalized on the innovation.
First American edition and first printing; the book falls within the categories of technology, history, and business.
For readers interested in the history of computing, corporate mistakes, and the evolution of the PC.
American business management researcher
