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Exploring E-Commerce, Global E-Business, and E-Societies
by Craig Fellenstein, Ron Wood · Prentice Hall Ptr · tapa blanda · 269 pages
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Pages: 269 pagesAuthor: Craig Fellenstein, Ron WoodPublisher: Prentice Hall PtrFormat: tapa blandaLanguage: enRelease date: 6/12/1999ISBN: ISBN 9780130848468
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Synopsis of Exploring E-Commerce, Global E-Business, and E-Societies
Este libro es una guía ejecutiva para el comercio electrónico, que abarca estrategias, tecnologías y relaciones comerciales. Explora cómo las empresas pueden integrar el comercio electrónico en sus modelos de negocio, abordando desafíos clave y aprovechando los cambios impulsados por Internet. Se cubren temas como la gestión de la cadena de valor, la inteligencia empresarial, los modelos de negocio para diversos mercados y la evaluación de la calidad del diseño web. Ideal para profesionales que buscan comprender y aplicar el comercio electrónico en el siglo XXI.
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