by Raúl Morueco Gómez · Starbook Editorial, S.A. · tapa blanda · ISBN 9788415457077
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«Eventos corporativos y protocolo empresarial» is the events and protocol guide by Raúl Morueco Gómez (Starbook, paperback, 152 pages, Spanish).
It reviews the main types of corporate events, such as congresses, conferences, trade fairs, conventions or working meals, and the stages of their organisation, from planning to post-event, with the resources needed for logistics. It also covers business protocol: greetings, introductions, forms of address, precedence and business meals.
First edition published in 2012, within the Empresa series of Starbook Editorial. The work falls within the areas of business communication and event management.
Aimed at students and professionals who want to train in corporate events or improve their business protocol.
