by Enrique Ballestero · ISBN 9788420626451
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This book, titled 'Market Studies: An Introduction to Marketing', is part of the Alianza Universidad series (number 645). Published in Madrid, Spain, by Alianza Editorial in 1990, it offers an introductory view of the field of marketing. Written by Enrique Ballestero, this book is a valuable tool for those interested in understanding the fundamentals of market research.
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