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Estrategia Global Total
by George S. Yip · Parramón Ediciones S.A. · tapa blanda · 300 pages
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Pages: 300 pagesAuthor: George S. YipPublisher: Parramón Ediciones S.A.Format: tapa blandaLanguage: es-ESRelease date: 29/11/1993ISBN: ISBN 9788434218574
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Synopsis of Estrategia Global Total
Este libro, 'Estrategia Global Total' de George S. Yip, publicado en 1993 por Parramón Ediciones, explora la gestión hacia la ventaja competitiva mundial. Con 300 páginas, esta edición en tapa blanda ofrece una visión profunda sobre estrategias empresariales en un contexto global. Ideal para estudiantes y profesionales del ámbito empresarial y del marketing.
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