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ISBN: 9788560031702
Este libro, 'Estratégia de Portfolio de Marcas' de David A. Aaker, ofrece una visión profunda sobre la creación de relevancia, diferenciación, energía, influencia y claridad en la estrategia de marcas. Publicado por Bookman y escrito en portugués brasileño, este libro en tapa blanda es una guía esencial para profesionales del marketing y la administración que buscan optimizar su portafolio de marcas.
