by Oscar Bilbao · ESIC Editorial · tapa blanda · ISBN 9788473563918
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This book, written by Óscar Bilbao, is a comprehensive guide on how to write effective direct marketing letters. Aimed at communication professionals as well as students, marketing directors, and managers, this book explores letter writing from an innovative perspective, complemented by existing English literature on the subject. With 248 pages, this edition from ESIC Editorial offers a practical and detailed vision to change the world through correspondence.
