Enpresaren ekonomia eta zuzendaritza: teoria eta praktika

Synopsis of Enpresaren ekonomia eta zuzendaritza: teoria eta praktika

This book, written by Iñaki Heras, offers a comprehensive analysis of business economics and management, combining theoretical foundations with practical applications. It is an essential reference work for students and professionals interested in understanding the mechanisms of business management, organization, finance, and strategy in today's corporate environment. Published by Udako Euskal Unibertsitatea, this 600-page manual covers key topics such as production, marketing, human resources management, and quality, providing a comprehensive and structured view of how modern organizations function.