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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
by Brian Solis · Wiley · tapa blanda · 336 pages
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Pages: 336 pagesAuthor: Brian SolisPublisher: WileyFormat: tapa blandaLanguage: enRelease date: 15/3/2011ISBN: ISBN 9781118003763
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Synopsis of Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
En esta guía completa, Brian Solis examina el panorama de las redes sociales y cómo utilizarlas eficazmente para tener éxito en los negocios. El libro te guía a través de los pasos detallados y específicos necesarios para conceptualizar, implementar, administrar y medir un programa de redes sociales. El resultado es la capacidad de aumentar la visibilidad, construir comunidades de entusiastas de la marca y aumentar las ganancias. Cubriendo todo lo que necesitas saber sobre el marketing en redes sociales y el auge del nuevo consumidor social, Engage! te muestra cómo crear estrategias efectivas basadas en ejemplos probados y obtener la aceptación de tus equipos de marketing. Aún mejor, aprenderás a medir el éxito y el ROI.
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