by Tom Peters · Deusto · tapa blanda · ISBN 9788423413621
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«En busca del boom» is the business management essay by Tom Peters, published by Deusto in paperback (362 pages, in Spanish).
Tom Peters proposes an approach to the business world in which diversity, customer orientation and adaptation to new trends are ways to thrive in a changing environment. The book includes sections such as the advantage of diversity, the strange companies of tomorrow, the illusions of the entrepreneur and the yellow world.
«En busca del boom» is the Spanish version of The Pursuit of Wow!, published in November 1996.
It is aimed at executives, entrepreneurs and professionals in the business and economics field interested in management, leadership and personal development.
Thomas J. Peters, an American writer on business-management practices, became best-known for his 1982 book In Search of Excellence
