by Alberto Martínez Mora · Grupo Editorial Círculo Rojo SL · tapa blanda · ISBN 9788491835967
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«Empleados felices, consumidores contentos» is the business management essay by Alberto Martínez Mora, published by Círculo Rojo in paperback.
The essay argues that the retail business is based on interaction between people: employee happiness influences consumer satisfaction. Faced with online sales and new technologies, it proposes that traditional stores adapt their customer service, promotion and visual merchandising; front-line staff are the brand's image.
First edition published in January 2018 in Spain; 218 pages, text in Spanish.
A work intended for those working in or studying retail, focused on point-of-sale management and customer service.
