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Emotional Capital

Negocios y EconomíaISBN | 9781900961622
Emotional Capital
Emotional Capital
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Product details

Pages: 344 pages
Author: Kevin Thomson
Publisher: Capstone Publishing Ltd
ISBN: 9781900961622
Format: tapa dura
Language: en
Release date: 1/2/1998

ISBN: 9781900961622


Synopsis of Emotional Capital

En 'Emotional Capital', Kevin Thomson explora el impacto real de una fuerza laboral motivada en el rendimiento financiero y muestra cómo gestionar y aprovechar el conocimiento y la emoción para impulsar un cambio positivo y un éxito empresarial duradero. El libro examina la importancia de los activos intangibles en el corazón del éxito de la marca y los negocios, ofreciendo estrategias para maximizar estos activos y crear un compromiso con los objetivos empresariales, transformando ese compromiso en un cambio cultural y de comportamiento.



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