by Maria Eugénia Retorta · Texto Editores · tapa blanda · ISBN 9789724703756
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Embalagem e Marketing - A Comunicação Silenciosa» is the marketing essay by Maria Eugénia Retorta, published by Texto Editores in paperback (136 pages, in Portuguese).
The book analyses packaging as a communication tool in marketing: the package protects and contains the product, and also conveys an image that influences consumer perception. From a business management perspective, it shows how packaging design and presentation act as a silent, persuasive message at the point of sale.
Collection «Textos de Gestão». Published in 1992, within the Business and Economics category.
Aimed at students and professionals in marketing, communication and business management who want to understand the role of packaging in commercial strategy.
Tapa dura
