by E. Thomas Behr · Edaf · tapa dura · ISBN 9788441403185
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«El Tao de las Ventas. El Arte de Vender en Tiempos Difíciles» is the essay by E. Thomas Behr, published by Edaf in hardback (360 pages, in Spanish).
It adapts the principles of the Tao Te Ching to the world of sales and business. Against traditional selling, which distances the buyer from the seller, it proposes treating the customer as a collaborator rather than an enemy. The goal is to achieve a commercial relationship based on trust, beneficial to both parties, and turn the customer into an ally.
This edition was published in 1998; the original, The Tao of Sales: The Easy Way To Sell In Tough Times, appeared in 1997.
Aimed at salespeople, entrepreneurs, and business professionals seeking an approach based on trust and collaboration with the customer.
