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El origen de las marcas
by Al Ries, Laura Ries · Empresa Activa · tapa blanda · 336 pages
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Pages: 336 pagesAuthor: Al Ries, Laura RiesPublisher: Empresa ActivaFormat: tapa blandaLanguage: es-ESRelease date: 30/5/2005ISBN: ISBN 9788495787811
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Synopsis of El origen de las marcas
En 'El origen de las marcas', Al y Laura Ries exploran la fuerza que impulsa la creación de nuevas categorías de productos y marcas. El libro explica cómo el cambio constante genera oportunidades para desarrollar nuevas marcas, enseñando al lector a identificar y aprovechar estas divergencias en el mercado. Con un enfoque en las leyes naturales de la creación de categorías y la construcción de marcas, este libro ofrece una guía revolucionaria para entender la dinámica del branding.
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About the author
Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
1926–2022Since 195071 titles published72 writing
View full profileBest-selling books in Negocios y Economía
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