by Alistair McAlpine · GEDISA · tapa blanda · ISBN 9788474326956
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«El nuevo Maquiavelo» is Alistair McAlpine's business management essay, published by GEDISA in paperback (176 pages, in Spanish).
McAlpine draws a parallel between Renaissance courts and the modern company: executives would be the courtiers and shareholders the subjects. He applies ideas from The Prince —use of power, loyalty, motivation, being feared or loved— to personnel management, finance, family businesses, company takeovers and negotiation.
The work was originally published in English in 1998 under the title 'The New Machiavelli: The Art of Politics in Business' and is part of GEDISA's Serie Nueva Empresa collection.
Aimed at managers, executives and entrepreneurs interested in leadership and business strategy.
