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El nuevo Brand Management
by Ramon Ollé, David Riu · Gestión 2000 · tapa blanda · 192 pages
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Pages: 192 pagesAuthor: Ramon Ollé, David RiuPublisher: Gestión 2000Format: tapa blandaLanguage: es-ESRelease date: 24/2/2009ISBN: ISBN 9788498750096
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Synopsis of El nuevo Brand Management
En 'El Nuevo Brand Management', Ramon Ollé y David Riu, expertos en branding, ofrecen una guía práctica para entender y gestionar marcas. A través de casos prácticos y un enfoque ameno, el libro explora la relevancia de la marca en el éxito empresarial, desde su planificación hasta su evolución. Dirigido a aquellos que buscan construir un negocio con futuro, este libro proporciona las claves para integrar la marca en la estrategia de la empresa y hacerla crecer.
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