by Jan Carlzon · Ediciones Díaz de Santos, S.A. · tapa blanda · ISBN 9788487189760
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«El momento de la verdad» is Jan Carlzon's business management essay, published by Ediciones Díaz de Santos in paperback (160 pages, in Spanish).
Jan Carlzon recounts the process of change at SAS and argues that its lessons apply to industrial and service companies. It covers leadership, strategy, flattening the hierarchy, risk-taking, communication, relations with boards and unions, measuring results, and employee recognition.
First edition published in 1991. The cover features the insignias of Díaz de Santos and the APD, Asociación para el Progreso de la Dirección.
Aimed at executives, management professionals, and business administration students interested in leadership and change management.
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