by Reinhard K. Sprenger · Ediciones Díaz de Santos, S.A. · tapa blanda · ISBN 9788479786571
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In 'The Myth of Motivation,' Reinhard K. Sprenger, a renowned expert in business management, dismantles traditional motivation strategies in the workplace. Through an in-depth analysis, the author argues that praise, bonuses, and incentives are counterproductive. Instead, Sprenger proposes an innovative approach to ensure that employees perform with enthusiasm and remain loyal to the company, fostering an environment of trust and responsibility.
