by Jordi Xifra Triadú, Francesc Ponsa Herrera · Editorial UOC, S.L. · tapa blanda · ISBN 9788493700782
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The book 'The Marketing of Ideas: Think Tanks in Spain and the World' by Francesc Ponsa and Jordi Xifra Triadú, published by Editorial UOC, S.L., explores how think tanks influence the creation of concepts, strategies, and policies. Despite being a phenomenon originating in the USA, think tanks have expanded globally, with more than 5,400 organizations in 169 countries. In Spain, although their presence is emerging, these laboratories play a crucial role in today's sociopolitical challenges. The book analyzes persuasive communication and the marketing of ideas in democratic systems, where political parties use think tanks as tools for political communication and public relations.
