by Javier Gosende Grela · ANAYA MULTIMEDIA · tapa blanda · ISBN 9788441529571
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«El libro del iEmprendedor» is a business guide by Javier Gosende Grela, published by Anaya Multimedia in paperback (288 pages, in Spanish).
It proposes a roadmap for setting up an online business: spotting opportunities, defining a business plan, developing the website, and executing online marketing to attract visitors, convert them into customers, and build loyalty. It includes success stories from other entrepreneurs and is explained in business language, without IT jargon.
First edition published on 6 June 2011 in the Títulos Especiales collection. ISBN-13: 9788441529571.
For entrepreneurs and managers making decisions in a business project, without needing to be technical experts.
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