by Óscar Rodrigo González López · ANAYA MULTIMEDIA · tapa blanda · ISBN 9788441535787
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«Comercio Electrónico 2.0» is the practical guide to e-commerce by Óscar Rodrigo González López, published by Anaya Multimedia in paperback (320 pages, in Spanish).
A work with a theoretical-practical approach that explains how to understand and apply e-commerce: it reviews the evolution of the web, from Web 1.0 to Web 4.0, and addresses creating online businesses, improving processes with the Internet, and strategies to attract and retain customers through traditional tools and social media, with studies, data, and real cases of success and failure.
Recommended for those starting out in online sales, digital marketing professionals, and business managers who want to adapt to digital transformation.
